don't ya hate it when that happens?
Thursday, January 20, 2005
Walmart Wine
For All My Wine Drinking Friends:
> >
> >
> >
> >
> >
> > Wal-Mart announced that they will soon be offering
> customers a new
> > discount
> >
> > item: Wal-Mart's own brand of wine. The world's
> largest retail chain
> > is
> > teaming up with E&J Gallo Winery of California, to
> produce the
> > spirits at
> > an affordable price, in the $2-5 range.
> >
> >
> >
> > Wine connoisseurs may not be inclined to throw a
> bottle of Wal-Mart
> > brand
> > into their shopping carts, but "there is a market
> for cheap wine",
> > said
> > Kathy Micken, professor of marketing. She said:
> "But the right name
> > is
> > important."
> >
> >
> >
> > Customer surveys were conducted to determine the
> most attractive name
> > for
> > the Wal-Mart brand. The top surveyed names in
> order of popularity
> >
> > are:
> >
> >
> >
> > 10. Chateau Traileur Parc
> >
> >
> >
> > 9. White Trashfindel
> >
> >
> >
> > 8. Big Red Gulp
> >
> >
> >
> > 7. World Championship Riesling
> >
> >
> >
> > 6. NASCARbernet
> >
> >
> >
> > 5. Chef Boyardeaux
> >
> >
> >
> > 4. Peanut Noir
> >
> >
> >
> > 3. I Can't Believe It's Not Vinegar!
> >
> >
> >
> > 2. Grape Expectations
> >
> >
> >
> >
> >
> > And the number 1 name for Wal-Mart Wine:
> >
> >
> >
> > 1. Nasti Spumante
> >
> >
> >
> >
> >
> > The beauty of Wal-Mart wine is that it can be
> served with either
> > white
> > meat
> >
> > (Possum) or red meat (Squirrel).
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